Is your frustration growing as you watch your carefully crafted emails disappear into the vast void of the spam folder?
Before you blame the technical aspects like EPS, SPF, or ISPs for being the evil gatekeepers of inboxes, let's take a moment to reconsider.
It's true that these factors play a role, but there's another key element that often gets overlooked: your email writing style and content. Believe it or not, both style and content can determine whether your message lands in the inbox or gets banished to the depths of spam oblivion.
In this blog, we will explore the art of building a rapport with the inbox guardians by enhancing your email writing skills.
Let's discover the tips of crafting emails that not only get delivered but also get read.
Choose a Clear, Non-Spammy Subject Line: In the realm of email marketing, your subject line can make or break your campaign. It's the first thing your recipient sees and, as such, it significantly influences whether your email will be opened or land in the spam folder.
Spam filters are more sophisticated than ever, and they're designed to protect inboxes from unsolicited or potentially harmful content. As such, your subject line should be carefully crafted to avoid triggering these filters. Here are some specific tips to follow:
Instead, your subject line should be concise, clear, and genuinely represent the content of your email. Let's say you're promoting a new product, instead of saying, "Best deal ever!!! Amazing savings inside!", consider a subject line like "Introducing our latest collection - exclusive preview inside."
Humor or a bit of intrigue can sometimes help your email stand out, as long as it remains relevant and respectful to your audience. For example, if you're promoting a limited-time offer, instead of saying, "Hurry! Time is running out!!!", you might write, "Tick-tock: your exclusive discount awaits."
Keep Your Email Content Clean and Professional: In email marketing, the content you deliver is as essential as the product or service you're promoting. Your email's body serves as a direct line of communication with your audience, so it's crucial to maintain a professional and organized layout.
Here's how to do that:
Your emails should be easy to read and navigate, which improves user experience and trust in your brand.
Your emails should flow naturally and logically, making it easier for your audience to absorb the information you're presenting.
Instead of saying, "Win a free trip to Paris!", you could say, "Enter our travel sweepstakes for a chance to explore Paris". It's the same exciting offer but framed in a less spam-like way.
Avoid Large Attachments and Multiple Links: In today's digital landscape, attachments and links are common in emails.
However, excessively large attachments or too many links may be flagged as spam.
They can also be flagged as potentially dangerous by some email providers. Instead, consider using cloud storage services like Google Drive, Dropbox, or OneDrive.
Rather than attaching a large document, you could upload it to a shared folder and then include the link in your email. For instance, "We've added the latest product catalog to our shared Dropbox folder. You can view it [here]."
If you're sending an email promoting multiple products, consider creating a landing page with all the information and include a single link to that page in your email. That way, you're only including one link but still providing the same amount of value.
Following these guidelines helps ensure that your emails provide value to your audience, look professional, and, importantly, land in the inbox rather than the spam folder.
Consistency helps build familiarity and trust with your recipients, and this extends to your sending address.
One way to increase the chances of your emails landing in the inbox and not the spam folder is to be added to your recipients' contact list. When an email comes from a known contact, email providers are less likely to flag it as spam.
However, asking your subscribers to add you to their contacts isn't something to be taken lightly. It's a request that demands a bit of effort from your subscribers, so your request should be clear, respectful, and provide a compelling reason for them to do so.
Here's an example of how you might phrase such a request:
By providing a clear reason and instructions for adding your email to their contacts, you're making it as easy as possible for your subscribers to follow through.
Also, remember to only send this request to subscribers who have explicitly opted-in to receive your emails. Sending such a request to a non-consenting recipient might have the opposite effect and result in your email being marked as spam.
One of the most effective ways to ensure your emails are not just opened but read is by leveraging the power of storytelling. Stories resonate with us as humans; they stir our emotions, capture our interest, and are more memorable than plain facts or instructions.
Here's how you can do it:
For example: "Did you know that 95% of our users increased their productivity by using our tool?"
For example: "Like many professionals, you might be struggling with managing your workload and meeting deadlines."
For example: "Our productivity tool is designed to streamline your tasks, helping you manage your time effectively."
For example: "With our tool, you'll not only meet your deadlines, but you'll also have more time to focus on what you love doing."
For example, 'Try our tool for free for next 14-days’
Now that you know these 5 tips for writing emails that can get your emails land into inboxes, and avoid spam folders, incorporate them in your emails for the next campaign.
You might not see results instantly but gradually you can build a strong, positive rapport with inbox service providers and your emails can stop going to the spam folder.
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