SendPost Blog - Email API & SMTP

SendPost: The Ideal Email Deliverability Tool For Consultants

Are you an email deliverability consultant looking to improve the effectiveness of your campaigns? Then you must need an email deliverability tool.

As an email deliverability consultant, you know that choosing the right tools for the job is crucial to the success of your campaigns. But with so many email deliverability tools on the market, it can be overwhelming to try and determine which one is the best fit for your needs. Each tool comes with its own set of features and potential drawbacks, making it difficult to know which one will provide the most value.

In this blog, we will discuss the qualities you should look for when selecting an email deliverability tool and show you why SendPost is a great choice.

Your Responsibilities As An Email Deliverability Consultant

The day-to-day job of an email deliverability consultant can vary depending on the specific needs of their clients. However, some common tasks and responsibilities of an email deliverability consultant might include:

Meeting with clients to discuss their email marketing goals and challenges
Conducting analysis of email campaigns to identify problems and areas for improvement
Developing strategies for improving email deliverability, such as optimizing email content and subject lines, managing email sender reputations, and authenticating email addresses
Implementing email deliverability strategies and monitoring the results
Providing regular reports and updates to clients on the performance of their email campaigns
Staying up-to-date with industry trends and changes, and incorporating this knowledge into email deliverability strategies

Why Do You Need Good Email Deliverability Software?

Good email deliverability software is essential for ensuring that your emails reach their intended recipients. Without it, your emails are at risk of being marked as spam, ending up in the recipient's junk folder, or being blocked entirely. This can lead to lost opportunities, decreased engagement, and a decline in overall campaign effectiveness.

With the right email deliverability software, you can increase the chances of your emails being delivered successfully, helping to improve the overall performance of your email marketing efforts.

Here are a few reasons why an email deliverability consultant may need good software for email deliverability:

To track the success of an email marketing campaign: Good software can provide detailed data and metrics about the performance of an email campaign, such as delivery rates, open rates, click-through rates, and more. This information can help the consultant to identify areas for improvement and to develop strategies to improve email deliverability.

To manage email sender reputations: It can help a consultant to manage the reputation of an email sender, which is a key factor in determining email deliverability. This can involve monitoring and managing the sending IP address, as well as monitoring and managing the content of the emails being sent.

To properly authenticate email addresses: Good software can help a consultant to properly authenticate email addresses, which is important for maintaining good sender reputations and improving email deliverability.

To manage email lists: It can help consultants to manage email lists, including adding and removing subscribers, segmenting lists, and more. This can help to improve the effectiveness of an email marketing campaign.

Can You Use The Same Email Deliverability Software For Transactional Emails That You Use For Promotional Emails?

The key features of email deliverability software for transactional emails may be similar to those for email marketing software for promotional emails, but there may be some differences as well. Some possible key features of email deliverability software for transactional emails that may be different from those for email marketing software for promotional emails include:

Support for dynamic content: Email deliverability software for transactional emails include support for dynamic content, which allows the emails to be personalized with specific information for each recipient. This can be important for transactional emails, which often contain information that is specific to the recipient, such as receipts, confirmations, password resets, etc.

Integration with other systems: Email deliverability software for transactional emails is designed to be integrated with other systems, such as e-commerce platforms, customer relationship management (CRM) systems, and other types of software. This can make it easier to automate the sending of transactional emails and to ensure that the emails contain accurate and up-to-date information.

Advanced tracking and reporting: It usually includes advanced tracking and reporting features, which can provide detailed data about the performance of the emails, such as delivery rates, open rates, and click-through rates. This can be important for understanding the effectiveness of transactional emails and for identifying opportunities for improvement.

Is Your Email Deliverability Sending You to Spam Jail? Get Out with Good Software

Are you tired of sending emails that never seem to reach your customers? Are you frustrated by low open rates and poor deliverability? Say goodbye to the frustration of undelivered emails and hello to successful email marketing with Sendpost. It helps you make sure your emails get where they need to go.

SendPost simplifies the process of sending large volumes of emails. With our solution, you don't have to worry about messy hacks or daily frustrations with your email API/SMTP provider. Whether you're sending a few thousand emails or millions per month, we can help you manage your sending domains, IP-Pools, and reputation with ease.

Plus, our advanced tools and expertise help you maintain high open rates and deliverability, ensuring your email marketing efforts are successful and profitable. Say goodbye to the headaches of email sending and hello to smooth, efficient email marketing with SendPost.

Want to know the nitty-gritty details of your email deliverability?

Check out our stats for your sub-account and IP, including ISP stats and aggregate SMTP error stats. Figure out why your emails aren't getting opened or landed in the inbox, who's to blame, and what you can do to fix it.

Stay warm and toasty with Auto-Warm Up Features

You can handle both shared and dedicated IP pools and have the ability to automatically warm up your IPs and utilize advanced routing based on the domain or volume of emails received.

Never Miss a Blacklist, Bounce, or Deliverability Dip Again

Want a heads up when your IP lands on a blacklist, your hard bounces go above 5%, or your deliverability dips below 90%? Set up smart alerts on SendPost and we'll let you know on Slack or via email when any of those things happen. No more surprises!

No Matter What Role You Play In The Email World, Sendpost Has You Covered

Our tools and support help developers, business owners, and ESPs deliver their emails on time and improve their chances of reaching customers' inboxes. Plus, we help you measure and improve your emails so they reach your customers' inboxes.

Whether you need assistance with deliverability, optimization, or any other aspect of email, we have the tools and expertise to support you. Trust us as your partner and improve your email marketing success with SendPost. Book a demo here and get rewarded when you use it for your clients.