If you're sending high volumes of emails, you know the struggle of having them end up in the spam folder. It's frustrating, to say the least. All that time and effort put into crafting the perfect email, only for it to disappear into the depths of the spam folder.
Not only does it decrease engagement, but it can also mean lost revenue for your business. Although there is no single magic bullet cure for this problem, there are a set of practices you can follow to make sure spam filters see your emails as legit and not coming from some "Nigerian prince."
But, before we dive into the strategies and best practices for avoiding spam filters, let's take a step back and understand the problem at hand. By doing so, we can better appreciate the solution and the benefits that come with it
A spam filter algorithm is a computer program that automatically identifies and classifies emails as spam or not spam. It uses various techniques, such as machine learning, statistical analysis, and pattern recognition, to determine whether an email is likely to be unwanted or unsolicited.
Spam filter algorithms consider various factors when making their determinations, including the content of the email, the sending domain, the IP address of the sender, the presence of specific words or phrases commonly associated with spam, and the recipient's engagement history with the sender.
The goal of a spam filter algorithm is to provide a high level of accuracy in detecting and blocking unwanted email, while minimizing the number of legitimate emails that are mistakenly marked as spam.
It's important to note that different email service providers use different spam filter algorithms, so what might be marked as spam by one provider might not be marked as spam by another. Additionally, spam filter algorithms are constantly evolving to stay ahead of the latest spamming tactics.
Check Your Email Content
The content of your emails is one of the most important factors that spam filters consider when determining whether an email is spam or not. Some tips for avoiding common content-related triggers include:
Maintain a Good Sender Reputation
A good sender reputation can help you avoid spam filters and increase the deliverability of your emails. Here are some strategies for maintaining a good sender reputation:
Focus on Recipient Engagement
Monitor the Delivery Rate
By following these best practices, you can increase the chances of your emails landing in the inbox and avoid being marked as spam. However, it's important to keep in mind that spam filters are constantly evolving, and what may work today may not work tomorrow. Regularly monitoring your email deliverability and making adjustments as needed will help you stay ahead of the curve.
An email service provider (ESP) like SendPost can help you avoid spam filters. We have built-in systems and best practices in place to help ensure that your emails are delivered to the inbox.
There is also a robust monitoring and reporting tool that can help you monitor your email deliverability and make adjustments as needed. We also provide technical support and guidance to help you avoid common email deliverability issues and ensure that your emails are delivered to the inbox. Sign up here for free or schedule a demo to try for your next campaign