When it comes to running a small business, every tool and every strategy you use must be cost-effective, efficient, and impactful. One such tool is email, a powerful channel that keeps you connected with your customers, vendors, and partners. However, this tool comes with its unique set of challenges—chief among them is email deliverability.
In simple terms, email deliverability is the ability to deliver emails to subscribers' inboxes. It sounds straightforward, but in reality, it's a complex process filled with ever-changing rules and guidelines set by Internet Service Providers (ISPs). These rules ensure that spam emails don't crowd out legitimate communication. But for small businesses, this can be a challenging feat.
Small businesses often operate on tighter budgets, with limited resources to spare for understanding and adapting to these dynamic rules. The truth is, whether you're a start-up, a family-run business, or a Fortune 500 company, the rules of email deliverability are equal for all. This means small businesses must strive to stay up-to-date with these guidelines to ensure their emails land in their customers' inboxes and not the spam folder.
In this blog post, we will delve into the importance of email deliverability for small businesses, discussing budget-friendly strategies and best practices that can help enhance your email performance. Because when your emails reach their intended destination, your message is heard, your brand is remembered, and your business thrives.
Imagine having a party where half the guests are either imaginary or have moved away. Seems pointless, right? That's exactly how a cluttered mailing list feels. An inbox filled with ghost subscribers, incorrect email addresses, or those who've stopped engaging is like hosting a party for empty chairs. And that's why you have to clean your list, regularly.
Maintaining a clean mailing list refers to the practice of regularly reviewing and updating your email subscriber list. It involves removing inactive subscribers, deleting incorrect or non-existent email addresses, and generally ensuring that your emails are only sent to those who are genuinely interested and engaged.
Always get explicit permission from recipients before sending them emails. This not only ensures compliance with legal regulations but also builds trust and engagement, improving your email deliverability.
Spam trigger words and phrases are terms that, when found in your email's subject line or body content, can activate email service providers' spam filters. These filters are designed to protect users from unwanted, irrelevant, or potentially harmful emails. While these terms often vary between different email clients, they typically include words associated with excessive claims, high-pressure sales tactics, or deceptive practices.
Email authentication is a technique used to verify that an email is not forged. It involves using standardized protocols that establish the identity of the sender and ensure that the email is genuine and hasn't been altered during transit. Email authentication helps protect against phishing, email spoofing, and other fraudulent activities. For businesses, it also enhances email deliverability and the trustworthiness of your brand, which is definitely needed for a small business.
Use email authentication methods like SPF, DKIM, and DMARC to verify your emails. These protocols add a layer of security, making it harder for malicious actors to spoof your email and helping ISPs trust your emails.
Maintaining a consistent sending schedule means regularly sending out your emails at predictable intervals, whether that's daily, weekly, bi-weekly, or monthly. It's a key part of establishing a rhythm with your subscribers and ensuring your emails are anticipated and welcomed. Email frequency and consistency can significantly impact your reputation with Internet Service Providers (ISPs) and subsequently your email deliverability rates.
We understand that small businesses often have to navigate rough waters, balancing limited resources with the need for powerful, efficient tools that support their growth. Ensuring that emails reach the intended inboxes is one such challenge. The reality is that while there are numerous email deliverability software available, many are priced beyond the reach of small businesses.
That's where SendPost comes into the picture, offering an affordable, robust, and easy-to-use email automation platform, making it an ideal choice for businesses of all sizes, especially small ones. With pricing starting at just $7, SendPost is a testament to the fact that quality and affordability can coexist.
Beyond its wallet-friendly cost, SendPost is a powerhouse of features designed to streamline your email processes, reducing manual workarounds and enabling your team to focus on what truly matters. Whether you're sending small volumes of personalized newsletters or large-scale promotional campaigns, SendPost ensures that your emails are delivered right where they should be - your subscribers' inboxes.
So, why compromise on email deliverability when you have a solution like SendPost, which gives you the best value for your money? Claim your free trial here or schedule for a demo.