Postmark Pricing and Plans With Its Best Alternative
Emails are the lifeblood of any SaaS business. Whether bringing all team members on board with the latest company news or staying in touch with your customers, thoughtful email communication can make business much more manageable.
Alas, simply sending emails isn’t enough to gain long-term subscribers. What you need is consistent high email delivery and a reliable tool that can provide accurate analytics.
Postmark is one such email delivery tool that boasts of an extensive API library and stellar deliverability.
But is it the only player in the market that can guarantee results?
In this article, we will explore Postmark in detail and see its best alternative.
What is Postmark?
Founded in 2010, Postmark is an online email management tool that helps businesses use its services for streamlined and effective email delivery.
Apart from providing email APIs, it supports its customers with the following products.
Transactional emails- sharing time-sensitive information with unique customers based on their purchases and user actions. For example– sending invoices to a customer who ordered a product.
SMTP service- setting up SMTP framework for quick and safe email delivery.
Email templates- ready-to-use email templates for transactional and promotional messages.
Custom integrations- easy integrations with third-party tools like Google Sheets, WordPress, Slack, and many more, for a cohesive environment.
Detailed performance metrics- to get accurate insights into the delivery history and filter reports for regular improvements.
Why is Postmark So Popular?
1. Fast Email Delivery
Postmark delivers billions of emails every day. While timely delivery is crucial for any message, it becomes even more critical for transactional emails, where even a slight delay can flood your support team with queries.
Postmark shares its real-time delivery performance for all major inboxes.
There are a lot of options for a customer to choose a suitable plan for them. Startups, freelancers, and enterprises can select a cost-effective plan for themselves.
Usually, businesses, especially enterprise customers, want a dedicated IP to boost their email deliverability. Postmark charges an additional $50 monthly fee for allocating a dedicated IP address to you.
You can explore their free trial if you are a developer looking to test the services. It offers 100 monthly emails without any credit card details.
What’s the Alternative to Postmark?
Out of all the players in the market, the alternative to Postmark that can offer more at less price is– SendPost.
SendPost runs with the motto– reach inbox and never spam. With a promise of over 99% email deliverability, companies of all sizes have boosted their marketing strategies using this tool.
Let’s see some benefits you can get out of SendPost:
It offers email APIs in over 14 languages so that you don’t have to change your work style because of another service partner and get started from the get-go.
You also enjoy validation APIs that check your mailing list's accuracy and clean it of hard bounces and spam traps.
You don’t have to sit in front of the system the whole day, monitoring the delivery status. SendPost sends custom alerts and notifications, keeping you on top of your email game.
You get a pool of dedicated and shared IPs to separate your transactional messages from promotional ones. It not only boosts your email deliverability but also streamlines your processes.
Any sophisticated tool is incomplete without an equally detailed data report. You don’t have to drown yourself in numerous metrics to analyze email performance. With SendPost, you can enjoy ready-to-consume reports on the go.
24/7 support is a boon for any customer. You can stay stress-free when you have a dedicated support team available all day and night.
SendPost’s Price Plans
You can try its free trial without the fuss of adding credit card details and cancel the subscription anytime, no questions asked.
Also, its paid plans start with a super-affordable cost of $7 per month, where you get 10,000 emails. Its enterprise plan is for $997 with 3M monthly emails.
All three plans come with dedicated support, SMTP relay, alerts, and everything a startup or an enterprise can need.
The starter plan is also perfect for early-stage businesses that are looking for maximum returns on their investment. SendPost is an excellent addition to the arsenal of startups, enterprises, and even ESPs who expect guaranteed inbox delivery without shelling out a hefty price.